Privacy Policy

Last updated: February 2026

About Formuly

Formuly is a mobile application for DIY skincare formulation. This privacy policy explains how we collect, use, and protect your data.

Data We Collect

Email address — collected via the landing page signup form, used only to notify you about app availability.
Anonymous user ID — a Firebase-generated identifier for the app, not linked to personal information.
Analytics events — anonymous usage data (screens visited, features used) to improve the app experience.
Crash reports — anonymous crash data to identify and fix bugs.

Data We Do NOT Collect

Personal health data
Your formulas are stored locally on your device and are never uploaded without your explicit consent
We do not sell or share your data with third parties for marketing purposes

Third-Party Services

Firebase (Google) — authentication, analytics, crash reporting, and data storage.
Google AdMob — displays ads to free-tier users. AdMob may collect device identifiers for ad personalization.

Data Retention

Email addresses are retained until you request deletion. Analytics and crash data are retained for up to 14 months, following Firebase default policies.

Your Rights (GDPR)

If you are in the European Union, you have the right to:

Access the data we hold about you
Request deletion of your data
Withdraw consent at any time

To exercise these rights, email support@formuly.app.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated date.

Contact

For questions about this privacy policy, contact us at support@formuly.app.